adidas Originals by Alexander Wang announces the release of the main collection with two drops available globally on April 1st and 15th.
Subverting the boundaries between fashion and street-wear, adidas Originals by Alexander Wang is a unisex apparel and footwear collection inspired by the idea of overturning commonly accepted rules. Flipping branding conventions, adidas Originals’ iconic trefoil and “originals” logos are rotated upside down, becoming newly and defyingly symbolic.
The April 1st drop of the collection includes the In-Out, All Over Print and Soccer packs. Just as the name implies, all pieces from the In-Out pack are identified by the flipping of the fabric inside out, mixed with alternating panels of fabric of that which is right side out. This subversive process is a key design feature of the pack and lends to the distinctive identity of the collection. Made from dry French terry, the pack is comprised of sweatshirts, shorts and track-suits, all in a neutral palette of black, white and grey.
The sport inspired Soccer pack, plays off the conventions of traditional football apparel but with an unexpected injection of fashion. Signature team jacquard jersey tops, shorts and track-suits are offered in white, bluebird, maroon orange and dark indigo color-ways. Rounding out the apparel collection for April, the All Over Print outerwear pack consists of a windbreaker and reversible bomber jacket both with a co-branded all over print, incorporating both brands’ logos. All apparel styles prominently bear the Originals three stripes pattern in an inside out treatment, while the iconic trefoil is purposely placed upside down, defying the conventions of branding. The footwear offerings include two basketball styles in black and white color-ways. Signature Boost tooling is paired with sock-like liners, while the use of luxury materials elevates the traditional footwear from court to everyday style. Additionally, new Skate footwear styles feature a herringbone structured box tape sole with upside down trefoil needle punched on the vamp, letting the consumer know undoubtedly that these styles are true Originals.
We will launch our selection on Saturday 1st of April at 11.00 as the doors open. The products will be sold in-store only. Here’s the Part III of the adidas Originals by ALEXANDER WANG image series photographed by Juergen Teller: