mina perhonen x Karhu

karhu_mina_logo.jpgThis Saturday we’re having an exciting visitor from the sneaker world. minä perhonen and Karhu announce their Karhu Albatross 82 collaboration to celebrate clothing brand minä perhonen’s 25th anniversary.

The minä perhonen label name originates in Finnish, as designer Akira Minagawa sympathized with Scandinavian culture when he first visited Finland at the age of 19. In Finnish, minä means ‘I’ and perhonen means ‘butterfly,’ resulting in the name “minä perhonen.” The brand was founded with a strong desire to create beautiful designs like those of the butterfly’s wings.

minä perhonen’s reflection on society and poetic sentiments towards the natural world combine well with Karhu’s 100 year old brand history and appreciation of the Finnish outdoors. Against this background the collaboration was created, a universal design, yet a new take on the everyday pre-sent.

The Karhu “Albatross 82,” a Japanese favourite, is selected as the base for two of minä perhonen’s fabric de-signs. Light-inspired watercolours inside pencil drawn ovals printed on fabric, is the textile design called “jelly-beans”. The second design, “land puzzle” combines different patterns of weave structures and represents awide view of earth as if flying above the sky. The insoles feature the logos of both partners. The shoe box featu-res minä perhonen’s iconic “tambourine” textile design.

These two colorways for the shoes will be available in sizes US 4.5-7.5 starting Saturday 18.1. 11.00. Price 130€. Welcome!

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