IT’S ALL GOOD, IT’S ALL FUCKED The phrase It’s All Good, It’s All Fucked, is taken from Juliana Spahr’s critically…
Heron Preston is a fashion designer whose eponymous label features sport and streetwear-inspired separates and accessories for both women and men. Additionally, he is a DJ, a consultant, an art director, and a collaborator. Preston was born and raised in San Francisco. He received a B.B.A. in design and management from Parsons School of Design in New York City in 2008.
From that point, Preston would work for both Nike and Kanye West before founding his own eponymous label, which was launched in September 2016. Preston’s nascent brand signatures were soon defined: the frequent use of a near-fluorescent orange hue, the Cyrillic word for “style,” interpretations of herons as avian prints, and further collaborations including link-ups with Carhartt, Virgil Abloh’s Off-White, Nike, and, even, NASA.
Preston has received a number of high-profile accolades in his impressive ascent: he is on both the Business of Fashion’s BoF 500 and Hypebeast 100 lists. He is also a 2019 Council of Fashion Designers of America (CFDA) Emerging Designer of the Year nominee.
Preston lives between New York City and Milan, and shows his collections during Paris Fashion Week.